Academy
At 19, my life was forever changed by a traumatic event that left me with physical and emotional scars. Being shot and recovering from that ordeal forced me to reevaluate my priorities and seek a fresh start. With a small suitcase, a blanket, and R100, I boarded a bus. I began anew in a city 670 km away. The uncertainty was daunting, but I was determined to rebuild. As I navigated my new life, I realized that financial stability was key to unlocking peace and purpose. I committed myself to learning. Through effort and dedication, I achieved debt freedom before turning 35. My journey taught me that financial literacy is the foundation for a purpose-driven life. I have seen firsthand how financial stress can suffocate dreams and limit potential. Now, I'm driven to share my skills, knowledge and lessons learnt to help others unleash their potential to financial freedom. My mission is to influence a world where people are financially savvy, confident, and in control. Once this is attained the benefits to the person, community and country are limitless. We are the change that we are waiting for.
Bio
Charmaine Soobramoney is a multifaceted professional renowned for her expertise in finance, law, and leadership. Holding a Master's in Finance degree from the University of London and having studied at INSEAD in France, Charmaine brings a global perspective to her work.
Charmaine has navigated complex financial landscapes, empowering individuals and organizations to achieve their goals. Her non-executive director experience spans notable institutions focused on financial transformation, access, equity and inclusion. She served on the
- Financial Sector Charter Council
- Savings Institute of South Africa
- Inaugural Board of the Ombud Council (appointed by Finance Minister Tito Mboweni)
Charmaine's unique blend of financial acumen, legal expertise, and coaching skills enables her to provide holistic solutions. She inspires and educates others to acquire knowledge, implement and cultivate the habits and remain consistent in achieving their goals, make informed financial decisions, whilst fostering a culture of financial literacy.
Charmaine bridges the financial knowledge gap, promotes economic empowerment, and creates a confident and financially savvy community.
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